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27/11/2014
MOVEMENT IS HAPPINESS

To mark Coca-Cola’s release of their Just Dance Now mobile game, Parisians had the opportunity to experience dancing to the new Coca-Cola song, “Find Your Move” with the famous dance duo, Les Twins. The event was filmed and directed by former hip hop dancer, Mehdi Idir (aka ‘Minos’) and demonstrates the positive impact that movement and dance has in our lives. Coca-Cola teamed up with Ubisoft to create an interactive game available for download via QR codes on cans of Coke.

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22/11/2014
TELL YOUR SISTER SHE´S SPECIAL

Sometimes we need an excuse to tell our siblings just how important they are to us. That’s why Cadbury Celebrations encouraged India’s brothers to express their love for their sisters through the innovative Facebook contest, ‘Tell your sister she is special’. The brand launched a multimedia campaign, with radio, digital and ambient activations that connected the brand to the Rakshabandhan festival. Digital screens were also set up in 50 Café Coffee Day outlets across Delhi and Mumbai, and every day one lucky winner could take his sister to watch a movie. Cadbury has managed to carve a niche in the Indian festival scene for the past few years and has successfully positioned chocolate as the modern variant of mithai.

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19/11/2014
LIBERATE YOUR LOVE FOR COFFEE!

Inspired by the trend of love locks on bridges all over the world, Nescafé worked with advertising agency Drap in Croatia to lock their branded red mugs to bridges, benches and fences in parks. Secured with 4-digit bicycle locks, consumers were driven to use the brand’s Facebook app to access a code to unlock the mugs they found. Then they could either exchange the mug for a warm cup of coffee at a nearby kiosk, or even receive another mug, to enjoy their coffee with a friend.

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15/11/2014
FEELING LIKE A KID AGAIN

To recreate the excitement of hearing the legendary truck jingle of the famous North European ice-cream manufacturer, Hemglass created a radio spot that utilized a whole symphony orchestra alongside a boys choir. The Swedish ice-cream truck has been around since 1969 and its iconic catchy sound has been thrilling children and annoying parents for over four decades. The newly updated version aims to remind today’s adults of the excitement they felt as children when hearing the sound.

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09/11/2014
You´re not Kung Fu when you´re hungry

Most people are familiar with the Snickers “becoming a different person“ concept which was featured through most of their TV work in the recent past. In their latest campaign by Daniel Kleinman, who directed six of the last seven James Bond title sequences, we see flying ninja warriors stealthily move across rooftops like cats, launching a nocturnal attack. Only one member lags behind: Mr. Bean! Rowan Atkinson breaks decades of advertising abstinence for the new British commercial with a clear statement: You‘re not Kung Fu when you‘re hungry.

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05/11/2014
TWEET ‘N’ EAT

To encourage the sampling of three new Walkers crisp flavours, Walkers has installed Twitterpowered vending machines inside the busiest bus shelters around London. Walkers ambassador Gary Lineker, face of the campaign, was virtually treated to appear as if he was sitting just behind the glass front, interacting with pedestrians. All the public had to do was tweet Gary to let him know that they wanted to try some samples from the six different “Do Us A Flavour“ finalists.

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