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29/10/2016
IKEA GETS SENTIMENTAL

We all remember the first time we went to IKEA. It’s basically a right of passage during key changes in our lives. This spot brings one bittersweet visit to life in „My Son“, an ad that opens on a mom strolling the store with a boy who can‘t be more than 10 years old. For someone so young, the kid proves oddly precocious. He makes a beeline for a kitchen island, admiring the surface material. He lauds the practicality of slide-out drawers, and measures furniture while his mother wistfully observes. It‘s pretty clear where this is going, but it‘s still touching to watch.

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25/10/2016
JOHNSONVILLE IS PROVIDING “SAUSAGE SUPPORT“

If you don’t know your way around a sausage, there is help on the way! Johnsonville’s “Sausage Support Centre“ has been established especially for that. Mostly for advertising reasons, of course, and limited to three days. But it was really open to the public. In this campaign Johnsonville continues to bring a quirky touch to sausage advertising. To promote the helpline, a series of short online films profiled different members of staff who‘ll be working for the helpline, like Tammy, Sheri, Mark and Bob. It ties in with Johnsonville‘s strategy of putting its employees at the forefront of its marketing; a previous set of ads by the brand centred on employees coming up with ideas for commercials.

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20/10/2016
MILKA GETS RETRO

Two minutes is a long time in the digital age. The story must be pretty extraordinary for them to stay tuned for that long. And this Milka spot has achieved just that. Because the 50’s idyllic world story is so appealing. And because it features an endearing young heroine who speaks so powerfully that people generously donate their favorite belongings – to save her job as the official responsible for the lost property office. Mondelez is planning to use this sweet spot to conquer the Chinese market.

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13/10/2016
MARS CHOCOLATE CELEBRATES DIVERSITY IN NEW AD

MALTESERS® celebrates the lighter side of everyday life. Their latest ads show that humor can be a powerful force for positive change in overcoming taboos and breaking down barriers surrounding disability. Latest figures reveal that 80% of disabled people feel underrepresented by TV and the media. Together with disability charity Scope, Mars Chocolate – as one of the Britain’s biggest advertisers – has a vision to reflect the true diversity of modern society in its advertising. And this ad is just a start for them.

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02/10/2016
LURPAK KNOWS WHY YOU SHOULD GET YOUR HANDS DIRTY

If you really love food, then you should probably be cooking, states this new ad from Danish butter brand Lurpak. In its remarkable 60-second spot it depicts what it’s really like to cook: hard work, but also a lot of fun. Much more than sitting on the couch, liking things on Instagram and just reading cookbooks. And it’s even more fun when you use Lurpak butter. The camera doesn‘t shy away from showing all the difficulty that goes into cooking —tears from cutting onions, sweating from pounding crab, having to thoroughly clean fish, etc. But instead of being overwhelmed, the viewer is left feeling inspired.

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