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25/09/2015
HAVE A BENCH, HAVE A KITKAT

To encourage passers-by to take a break in the middle of their routines and slow down their fastpaced lifestyles, the famous chocolate brand created the “Break Machine”, a bench attached to a vending machine that dispense free KitKats to people who choose to take a break for at least 60 seconds. Set up in Paraguay, this playful campaign bench resembled the texture and appearance of a Kit Kat bar as a funny device to bring their slogan to life.

Bildquelle: www.youtube.com
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16/09/2015
HAPPINESS STARTS WITH A SMILE

Coca-Cola Belgium created a local market stunt in Antwerp public transport for their „choose happiness“ campaign. The beverage company planted a man on a metro to see how contagious laughter really is. What initially starts as only brief glimpses from fellow passengers, quickly escalates: The longer the giggles persist, the more moody faces transform into smiling faces. Coca-Cola revealed the stunt to passengers by giving them a small Coke and a „Smile Card“ with the insight, “happiness starts with a smile”.

Bildquelle: www.youtube.com
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