> Blog
31/08/2016
HALFPOPS REACHES OUT TO CODERS TO SAVE THE WORLD

According to snack brand, Halfpops, we’re heading for an apocalypse in which robots will destroy mankind. Their new digital campaign features a satirical video where there Halfpops character tries to recruit “binary badasses” who can code our way out of our impending fate. Those who contribute to the saving the world were rewarded with a generous Halfpops snack pack. Only time will tell if the new campaign has been a success.

www.youtube.de
WATCH VIDEO
26/08/2016
PAGE 04 NEXT GENERATION IMAGINATION TARGET’S BACK-TO-SCHOOL CAMPAIGN IS MADE ENTIRELY BY KIDS

Back-to-school season is a lucrative, competitive time for retailers. Target ensured their campaign communicated to kids by having kids do the communicating: The ads don‘t just star kids – they were entirely written and directed by kids, who also illustrated the sets. Each 15-second spot focuses on how kids can work together and solve problems – while featuring the perfect Target product.

www.adweek.com
WATCH VIDEO
15/08/2016
IKEA POKES FUN AT THE FOODPORN FAD

Online fads come and go faster than a new #CelebrityCouple. What has stood the test of time though, is #foodporn, because great food pictures get all our mouths watering. But is food made to be photographed, or eaten? IKEA used this sentiment to encourage people to get back to the basics, and rediscover the fun in cooking and eating. With the help of IKEA products, of course!

www.youtube.de
WATCH VIDEO
12/08/2016
OSMO PLAYFULLY BRIDGES PHYSICAL AND DIGITAL WORLDS

Startup company Osmo has created an app that introduces young kids to augmented reality through drawing. Osmo Monster features a lovable monster that encourages the user to draw images. Those images appear on screen and the monster, Mo, then interacts with them. The key to its success is creating a character and a narrative around children’s favorite hobby, drawing.

www.youtube.de
WATCH VIDEO
05/08/2016
GENERAL MILL‘S CHOOSES THE BUNNY WAY TO PROMOTE THEIR MESSAGE

Non-sponsor brands were forced to be creative if they wanted to make any reference to the Olympics. For example, General Mill’s introduced #TheRabbitShowdown. Fans were invited to submit videos of their rabbits in action. The most athletic bunnies from around the USA were judged on their talent, determination and “rabbitude”. The campaign is centered around a genuine Trix rabbit (Trix is a cereal that has an animated rabbit brand mascot), symbolizing their journey to eliminate artificial flavors and colors in their cereals.

www.youtube.de
WATCH VIDEO