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30/08/2013
What if telekinesis was real? How would you react?

To promote the scary movie on ground, the hidden camera experiment captured the reactions of unsuspecting customers at a New York City coffee shop, as they witness a telekinetic event. The prank video has skyrocketed online with 3 million YouTube views, 250k Facebook shares and 11k tweets in just one day!

Bildquelle: www.youtube.de
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20/08/2013
A boost of testosterone in a cup

Powerful Yogurt is a Greek yogurt that launched in March to appeal to men, their packaging features a bull’s head symbol on red-and-black background with an image of stomach muscles and the slogan: “Find Your Inner Abs.” A single-serving is also much larger than the typical five to six ounces, weighing in at a mighty eight ounces and packed with 20 to 25 grams of protein. This is a great example of a traditional product repositioned to a modern target group.

Bildquelle: www.powerful.yt
15/08/2013
Ekocenter helps communities in need

The EKOCENTER is a modularly designed kiosk offering clean, safe drinking water, alongside other services, such as access to wireless communication, electricity, vaccination storage and more, tailored to address the community’s needs. This helped to create positive sentiment around the company and shows that they care about more than just net profit.

Bildquelle: www.coca-colacompany.com
01/08/2013
A smile changes everything for toothpaste brand

Five well-known Warsaw statues underwent seemingly small, but significant metamorphoses – they began to smile. Smartphone users walking near the statues were able to change their stony faces by adding smiles with their smartphones. Edgar cards accompanied this, depicting the smiling motifs. The event was blogged and shared via Facebook at a furious pace, creating a lot of interest for a low-involvement product.

Bildquelle: www.hypermediaisobar.pl