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31/07/2016
WHY SKITTLES IS NOT STEALING THE RAINBOW THUNDER

Skittles’ branding has always been about the rainbow colors. And rainbows have always been the symbol of the international LGBT social movement. A movement in need of solidarity after #Orlando. To show their full support for London’s LGBT pride celebrations, Skittles’ marketing team decided to strip their brand of its colors. The explanation: „(...) At Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend we are giving up our rainbow.“ And the hashtag #onerainbow made its way through social media.

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24/07/2016
ORANGINA’S INGENIOUS UPSIDE-DOWN CAN FORCES YOU TO MIX UP THE PULP

Along with its distinctive bottles, Orangina is also sold in cans. But people are hard-wired not to shake cans. So, Paris’ agency BETC came up with a clever solution: the Upside Down Can. It‘s a simple, delightful little packaging trick, that forces you to turn the can and open it on its bottom. The kind of beverage-can innovation that actually solves a product problem – and isn’t tech for tech’s sake. The work quite rightly earned a Silver Lion in Outdoor at Cannes.

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16/07/2016
LEGOLAND REVEALS TOMMY PARKER, KID CEO OF LEGOLAND HOTEL

Legoland Florida created a hotel and theme park built for kids above all. They launched a new spot starring Tommy Parker – the brand’s kid CEO as part of Legoland’s on-going „Built for Kids“ campaign. The new ads show off all of the cool features in the hotel, like a moat made out of Lego and kidfriendly restaurant menus with macaroni and cheese. As the spot shows, living in this amazing park would be a dream job for any child anywhere. And being in charge, of course.

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08/07/2016
DEUTSCHE BAHN FINDS OUT WHAT CHILDREN REALLY WANT

The campaign’s film first shows children and their parents being separately interviewed. The children were asked what their wishes were and their parents had to guess what they were. The children’s interviews were then shown to both parents and kids and revealed a huge discrepancy: Instead of toys, they would much prefer spending time with their parents. As the campaign’s claim „Diese Zeit gehört Dir“ points out: There is nothing more valuable to give to kids than time.

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01/07/2016
CORNETTO DEVELOPED COMMITMENT RINGS THAT LINK TO EACH OTHER

British ice cream brand Cornetto is now introducing „commitment rings“, which use near-field communication to link to each other and services like Netflix, Hulu, and Amazon Prime for six months. With its mobile app, couples can pick the series they want to watch together. So, when the rings are close to each other, the app detects them and automatically unblocks those series.

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