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12/07/2015
GRÜTZI UND HALLO!

The latest promotional video on the official channel of the Swiss canton Grisons shows the “Bergbuur” Ernst, who is sitting comfortably in front of his house on a sunny day – talking to passers-by at the main train station in Zurich. The speaking billboard is a welcome change and a lot of commuters stop and chat with Ernst. One of the passers-by even yodels with him. With this promotion developed by the agency „Jung von Matt“ the Buur invites commuters to join him on the alp and even prints their train ticket for the journey to Vrin in Graubünden (Grisons).

Bildquelle: www.youtube.com
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04/07/2015
BURGER KING TRIES TO TEAM UP WITH MCDONALDS

These fast food giants are usually rivals. In honour of Peace Day on September 21st Burger King invites McDonald‘s to team up to create the McWhopper – a burger for world peace. The entire concept has been planned already, from the packaging to the work clothes. The ceasefire in these burger wars is supposed to take place for one day in a pop-up McWhopper store in Atlanta, halfway between the headquarters of the two companies. Unfortunately, only a few hours after Burger King extended their invitation, it was already made clear that the initiative will not be much more than a great video. The CEO of McDonald’s, Steve Easterbrook, posted his response on Facebook, suggesting that the two brands team up in a more “meaningful way”, ending his note with a harsh P.S.: “A simple phone call will do next time.”

Bildquelle: www.youtube.com
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