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15/05/2015
LIFE’S A CATWALK – OWN IT!

Mars released a new campaign under the tagline, „Put some play in your day”. The first execution is inspired by an original Jean Paul Gaultier pret-a-porter show – but with a classic Mars twist. Spurred by an irresistible bite of a Mars, a cleaner loses all inhibitions and takes to the catwalk, his confidence winning admiration and praise from the gullible crowd as he struts his stuff to the House classice, Pump Up The Jam.

Bildquelle: www.youtube.com
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03/05/2015
A QUALITY CREAM PROMOTES QUALITY TIME

Building on its commitment to family values, Nivea Creme launches Nivea Tales. The campaign’s objective is to encourage moms to read aloud to their child on a regular basis. With the new virtual fairyland, the skincare company invites kids and parents to discover the exciting world of Mia, Leo, a fairy and a rabbit, together. Those who prefer to keep a physical version of the fairy tales can also print it for free. To further enhance the experience, there were also a collection of screensavers and online games centered.

Bildquelle: www.tales.nivea.com
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