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29/05/2014
Music for the masses

Through the use of conductive ink hooked to sensors and flat-pane speakers, Becks in New Zealand unleashed playable posters into the public. The posters are interactive, allowing you to remix and play your own soundtrack by simply touching the poster. The beer brand wants to promote local bands and emphasise their commitment to music since 1874.

Bildquelle: www.youtube.de
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12/05/2014
A tryst with chicken

Imagine a motel room featuring a table, toiletries, dressing gowns, slippers, and: BURGERS. Burger King in New Zealand is giving people the chance to cheat on their best-selling beef burgers by booking a motel room where they can try the new Tender Crisp chicken burger discreetly. To bring it to life, they transformed an existing motel in New Zealand into a Burger King Motel. The campaign is further supported by radio, outdoor and pre-roll.

Bildquelle: www.youtube.de
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03/05/2014
Build your own break

The LEGO-loving staff at Nestlé created their own unofficial LEGO KitKat kit. Appreciating how LEGO offers a creative break from everyday life, they shared it online to encourage people to build their own breaks. The KitKat reconstruction also boasts secret compartments and is so authentic that it has the trademark snapping sound when it is broken.

Bildquelle: www.youtube.de
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