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20/04/2015
CLOSING THE GAP BETWEEN AD AND GLASS

Coke Zero is combining traditional advertising with technology to engage the modern consumers. The Coca Cola Company brought a classic TV ad ‘pouring scene’ to life by prompting users to continue filling up a glass on their smartphones (via an app) until it reveals the offer to redeem a complimentary bottle of Coke Zero from a participating retailer. Coke fans in Indianapolis were also treated to a giant drinkable billboard. The first-of-its kind structure had a swirling straw that spelled out, “Taste It” and would dispense ice-cold Coke to drinking fountains at the sampling station beside it.

Bildquelle: www.youtube.de
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17/04/2015
NO TWO TWIXES ARE CREATED EQUAL

To introduce its new peanut butter offering, TWIX has refreshed its Left vs. Right campaign, with Nick Lachey as the spokesman for both sides. The campaign, which also includes print and social media, pits the two TWIX fingers competing against each other and encourages consumers to get involved by pledging their allegiance to #LeftTWIX or #RightTWIX.

Bildquelle: www.youtube.de
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10/04/2015
BEYOND A BEER

Duckstein has created a sensorial and emotional campaign that tempts drinkers with idyllic and visually stunning imagery conveying how the beer goes beyond being just a great taste experience. With the claim, “Beyond the Ordinary”, the Danish Carlsberg Brewery Group are positioning their beer as a the original craft beer, with the kind of attention to detail during its brewing process that offers taste that surpasses words and needs to be experienced first-hand.

Bildquelle: www.duckstein.de
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08/04/2015
BACK TO THE FUTURE

The hugely popular Turkish brand made use of Instagram’s wide range of features (including maps, tagging, videos, search and direct messaging) to create an interactive game that took players back to a time before Biskrem cookies were developed. Players were encouraged to complete a number of tasks and puzzles to progress in the game, with the fate of the cookies being at stake. 17 different endings meant that users could choose their own adventure and they were rewarded with a pack of the cookies once they reached the end. The results: Over 850% more Instagram followers, 9990 Likes, 9658 positive comments and a lot of earned media and PR value.

Bildquelle: www.youtube.de
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07/04/2015
21ST CENTURY CONVENIENCE

Amazon’s latest experimental product is the Dash Button: programmable buttons for your home that make reordering essentials like laundry detergent quick and easy. Certain products on Amazon can be ordered at your fingertip as soon as you realise that you need a new one. Technically, you preprogram it to a specific product within a participating brand on Amazon and it connects to your Amazon account via WiFi. Customers can currently choose from 257 different products from 18 companies that take part, including soft drinks, household linen, ready meals and razors.

Bildquelle: www.youtube.de
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03/04/2015
BREAK FREE FROM BORING BREAKFASTS

The famous Tex-Mex food chain has launched a campaign that portraits market leader McDonald‘s as a dictatorship of bad taste led by a sinister clown (Hi Ronald!). The poeple are held in a mostly grey environment, where the breakfast options are being limited to a sorry-looking McMuffin. But beyond the tyrannical walls of ‘Routine Republic’ is hope: a colorful city where inhabitants have the freedom to choose between a variety of breakfast options from Taco Bell. The revolution is inevitable!

Bildquelle: www.youtube.de
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