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26/04/2014
Heineken challenges the better halves

How would you support your partner’s passion to football? Heineken challenged Bulgarian fans to go onstage to sing the national anthem live - for a chance of winning tickets to the Champions League Final. Custom hardware and voice recognition software were used to detect the 3 performances that were closest to the original anthem.

Bildquelle: www.youtube.de
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15/04/2014
Back to the 80´s

Introducing new Twix Bites, Mars apologises for not coming up with the idea of creating bite-sized versions of popular Twix bars sooner. Their reasons are fun and very understandable though: Their plans were hampered by the era - namely, too much hairspray and too much Billy Ocean.

Bildquelle: www.youtube.de
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05/04/2014
Vending what’s trending

Powered by Twitter, two custom-made vending machines with a 3D printer will enable customers to create and eat custom 3D-printed Oreo cookies based on trending social conversations. Users can choose from 12 flavors and colors of creme and then watch as their unique Oreo cookies are built. Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet.

Bildquelle: www.youtube.de
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