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29/02/2016
HAPPY FAMILY CAPTURES THE REALITY OF FAMILY LIFE

Healthy nutrition is important for every family. It gives them strength for the little moments, the big days, and everything in-between. Usually it is more often felt than seen – like in this new campaign by organic food brand Happy Family. The film shows vignettes of real family moments: the flustered mum of a new born, a dad taking his daughter to her first day of pre-school, parents introducing a boy to his baby sister. It touchingly shows the fun and the hard aspects of family life. The performances of the children are refreshingly natural and candid and those of the parents encouragingly honest, creating an inspiring feel-good ad. On their website, Happy Family also encourages parents to share their #Thisishappy moments.

Bildquelle: www.youtube.de
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22/02/2016
THE BELGIAN CAPITAL USES PHONES TO CLEAN UP ITS IMAGE

Over the past few weeks, international media has portrayed Brussels as a war zone, which led to a significant decline in tourist numbers. To convince people from abroad that the city is safe to visit, Brussels’ tourist board set up telephone boxes in three locations around the city. To find out what life is really like in Brussels these days, people could call any of those phones for free from anywhere in the world. Passers-by were encouraged by large posters to answer the phone – and the safety questions of the people calling. And with answers like, “There are lots of people, everybody is smiling and relaxed. And there are waffles. Just come, hop on the plane, do it.”, who wouldn’t visit Brussels?!

Bildquelle: www.youtube.de
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08/02/2016
SUBWAY GIVES HUNGER A VOICE

Don’t dine ‘al desko’ – go out for a sandwich. Subway’s new campaign #SaveLunchBreak encourages employees to actually get out of the office and have that lunchbreak they crave. The campaign hinges on “that voice in your head” telling you to take a lunchbreak and features comedian Tony Hale as the manifestation of said voice. In the video the well-known actor lurks around the office, not so subtly reminding people that it’s break time, while pretending that the voice they hear isn’t his, but theirs. #SaveLunchBreak is based on the insight that 20% of Subway’s target group only takes a lunchbreak of 15 minutes or less.

Bildquelle: www.facebook.com
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