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27/02/2014
Beer brand freezes smartphone usage

Based on the insight that smartphones stop people from really enjoying their beer, Polar Beer modified their beer bottle to block all surrounding cellphone reception, including WiFi and 3G. So while you’re within 5 feet of the bottle, so that you can enjoy a good old-fashioned chat while drinking an ice-cold beer. This clever idea garnered more than $5 million worth of spontaneous media and was one of the top 10 ad videos on YouTube in Brazil. But most importantly, people finally got to interact with their friends.

Bildquelle: www.youtube.de
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19/02/2014
Who says there‘s no innovation in print advertising?

A print ad for Moto X offers more interactivity than most online ads. As the video above shows, the full-page execution includes buttons that you can push to change the colour of the pictured Moto X. This undeniably effective ad underlines the handset‘s customizability.

Bildquelle: www.youtube.de
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10/02/2014
Vines to become real-time, user-generated ads

Members of the public are invited to create their own six-second „unbelievable“ Vines, labelled with the hashtag #LiveForNow. The best submissions will be broadcast on Talon Outdoor‘s network of large-format, full-motion screens in seven of Britain‘s largest cities. A YouTube channel will be set up to showcase the best Vines, as well as branded content from Pepsi Max. The brand has a history of engaging social media in the U.K., regularly posting off-the-wall pictures on Facebook, provided by some of its 1.1 million fans.

Bildquelle: www.youtube.de
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