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27/01/2015
BARBERS GONE WILD

Mars Japan Limited opened the “SNICKERS Hungry Barber” in Tokyo right before Christmas to surprise brave customers with a crazy new haircut, for free. Customers could choose from eight zany styles. In return, the customers had their pictures taken after the transformation, whilst holding a Snickers bar. As part of the promotion, the picture was then uploaded online, increasing media coverage and showing a wilder side to the classic chocolate bar.

Bildquelle: www.snickers-barber.jp
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20/01/2015
GET HYPED FOR #HALFTIME!

Pepsi is the title sponsor of this year’s Super Bowl Halftime Show. To built excitement and anticipation around the show, which features Katy Perry, they created the “Hype for Halftime” campaign. Embodying Pepsi’s dynamic Live for Now philosophy, viewers were encouraged to get into the spirit by enjoying Perry’s ‘behind the scenes’ video, warm-up concerts and winning tickets to witness the big event in person.

Bildquelle: www.youtube.de
16/01/2015
INTRODUCING THE NEW IT-BISCUIT

Oreo Delight Thins are a new biscuit targeting a new consumer group: social savvy urban females with a strong fashion sense. The sleeker snack perfectly embodies contemporary slimline design, a trend evident in the latest smartphones and clutch bag releases, to offer the perfect balance between a fashion accessory and a light snack.

Bildquelle: www.youtube.de
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14/01/2015
SHARING IS CARING

Kleenex America documented a social experiment, where people were given a detachable double pack of Kleenex to see if they would share it with a stranger in need. The initiative aimed to encourage and equip people to go out of their way to perform good deeds. Those who were inspired to do good could share their own stories using the hashtag #ShareKleenexCare.

Bildquelle: www.youtube.de
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08/01/2015
WATCH A MCSUNRISE

To promote its All-Day Breakfast offering, McDonald’s launched a campaign that live-streamed sunrises in 16 iconic cities across the world. With the sun rising for a full day, McDonald’s gave their customers the perfect excuse to enjoy their breakfast no matter the time. To stimulate customers even more, McDonald‘s set up an Instagram contest where users could win $100 vouchers by uploading sunrise pictures with the hashtag #getupandgosg.

Bildquelle: www.youtube.de
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06/01/2015
BEER IN CRISPS’ CLOTHING

Newcastle Brown Ale tried to hijack Doritos’ user-generated ad campaign, in a bid to get some free publicity during the most expensive air time for television. Doritos had asked the public to submit 30-second films, with the winner becoming the next Doritos star during the Super Bowl. Newcastle Brown Ale submitted a not-so-subtle entry featuring a man searching for Doritos but all he keeps finding is Newcastle Brown Ale. While the spot won’t be picked up by Doritos, its presence garnered loads of talk on social media.

Bildquelle: www.youtube.de
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