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30/11/2016
COCA-COLA JAPAN PIMPS THEIR BOTTLES FOR CHRISTMAS

The festive season is all about surprising and bringing smiles to our nearest and dearest, which is exactly what Coca-Cola Japan is on a mission to do. Starting Mid-November, the beverage company will release limited ‘Ribbon edition’ Coca-Cola botles, with a beautifully designed package and a tiny pull tab on the label that folds itself into a bow. The Christmas bottle is part of the company’s global “Taste the Feeling” campaign, launched in January 2016. Under this winter’s theme, “Give a Surprise”, the company will also surprise customers purchasing either four smaller or two larger winter-edition bottles with a pair of fuzzy, warm socks to stay warm in the cold season.

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28/11/2016
KERRYGOLD CLAIMS SUNSHINE IS OVERRATED

There‘s a lovely trend in Irish advertising to take a self-deprecating approach to all things related to the Emerald Isle. The weather is no exception in this charming ad for Kerrygold butter which features the tongue-twisting slogan: ‚The wetter the weather, the better the butter.‘ A chap cycles happily through the rainy countryside, past people who certainly don‘t seem to have been put off by the weather as they picnic, read the paper, and even get married in the pouring rain. Who needs sunshine when life’s so good?

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26/11/2016
THERE IS A HAPPY END WITH RUSTLERS BURGERS

In the era of superfoods, veganism and the slow food movement this is actually quite a bold move: Adding value to a microwave burger brand by telling a story of lifelong suffering. While there‘s no shortage of nostalgic advertising that pines for the good old days, this one takes a different direction. The campaign’s video focuses on the lack of comforts conveniences and microwavable burgers of the present! Rustlers’ 60-second spot follows the long-suffering protagonist from childhood to old age, as life relentlessly mistreats him. Until finally, all that suffering pays off...

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24/11/2016
EXPEDIA GIVES SICK CHILDREN AN UNFORGETTABLE JOURNEY

Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, thanks to „Dream Adventures,“ a new campaign from online travel agency Expedia. With help from a 360-degree camera, interactive live-streaming and a specially built screening room, the company is helping cancer-stricken kids at St. Jude‘s Children‘s Research Hospital get a taste of the far-flung outdoor activities their treatment prevents them from experiencing in person.

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22/11/2016
BURGER KING PLAYFULLY TEASES ITS RIVAL

Everyone loves an old fashioned rivalry. And Halloween is the best time of year for it! So Burger King dressed their location in Queens, New York City in the scariest costume possible: the ghost of McDonald’s. Covered in billowing white sheets and trolling its rival with a special sign that still managed to convey their selling point: „Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.“ Even though the stunt was limited to the one location, a video was posted on the Burger King YouTube channel and it quickly spread.

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16/11/2016
MOVEMBER FOUNDATION TUGS ON OUR HEARTSTRINGS

The Movember Foundation, an organisation dedicated to spreading awareness about men’s health, is now entering its fifth year in Germany. Their new campaign film won’t leave you with a dry eye. The story uses as key insight that many men die way too young because they don’t take enough care of their health. It is told through the eyes of a father who remembers past moments together with his dying son.

www.horizont.net
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09/11/2016
CHATBOOKS COMPILES THE MEMORIES YOU’RE BUSY MAKING

Motherhood is a wild, chaotic ride. But if you take it with humour, you find the fun in everyday stresses. Well, that’s the philosophy behind the new digital campaign for Chatbooks, a subscription photobook service that was making its national ad debut at the end of October with paid buys on Facebook and YouTube. Don‘t pity the matriarch of this household: Even though her kids are jumping off the roof, shooting arrows through the living room and ruining her silverware, these are the stories that will be remembered and make her smile when she’s looking back at the pictures.

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02/11/2016
RITTER SPORT LAUNCHES A FANTASTIC NEW PRODUCT

Treats should be a bit over the top - and the latest Ritter Sport flavour certainly doesn’t disappoint. So how does Unicorn taste? A spectrum of flavours and lots of glitter. The launch is accompanied by an influencer campaign in selected blogs. People went so crazy for product, the Ritter Sport servers collapsed during the launch, making it likely to be just as popular as the special Äffle & Pferdle Ritter Sport.

www.horizont.net
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29/10/2016
IKEA GETS SENTIMENTAL

We all remember the first time we went to IKEA. It’s basically a right of passage during key changes in our lives. This spot brings one bittersweet visit to life in „My Son“, an ad that opens on a mom strolling the store with a boy who can‘t be more than 10 years old. For someone so young, the kid proves oddly precocious. He makes a beeline for a kitchen island, admiring the surface material. He lauds the practicality of slide-out drawers, and measures furniture while his mother wistfully observes. It‘s pretty clear where this is going, but it‘s still touching to watch.

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25/10/2016
JOHNSONVILLE IS PROVIDING “SAUSAGE SUPPORT“

If you don’t know your way around a sausage, there is help on the way! Johnsonville’s “Sausage Support Centre“ has been established especially for that. Mostly for advertising reasons, of course, and limited to three days. But it was really open to the public. In this campaign Johnsonville continues to bring a quirky touch to sausage advertising. To promote the helpline, a series of short online films profiled different members of staff who‘ll be working for the helpline, like Tammy, Sheri, Mark and Bob. It ties in with Johnsonville‘s strategy of putting its employees at the forefront of its marketing; a previous set of ads by the brand centred on employees coming up with ideas for commercials.

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